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About Us

Thank you for visiting us at All Things Jeep, where Jeeps are a way of life for us. We've done frame off restorations and purpose built rigs. We've traveled the trails of California, New England, the Rubicon and roads in between. Collectively, we have an '83 CJ8, a '73 CJ5, an '05 TJ, 2 Cherokees, a Grand Cherokee, a Comanche pickup, a few Postal Jeeps and 2 Wrangler JKs.

Like the typical internet start-up...

Norman Wnuk started All Things Jeep "in the basement" back in 2003. With a background in internet marketing, his wife, Jean, jumped into the business. Their goal was to create a place where you could buy UNIQUE GIFT ITEMS for the JEEP ENTHUSIAST. So here it is.

Our Growth Path

Since 2003 we've been lucky enough to have great customers who have helped us grow. After ATJ grew from the basement to the living room and beyond, Norman and Jean built a traditional New England barn in their backyard and it became the warehouse. ATJ grew out of that barn in less than 2 years and then moved into a restored old mill building complete with giant windows, brick walls and squeaky floors. Our well known Go Topless Day for Jeep Owners began in 2008.

In November of 2009, All Things Jeep, our family of partners, and Jeep enthusiasts all over the world suffered an enormous loss. Our co-founder and visionary, Norman Wnuk, passed away. Norman was a very passionate and caring husband, father and friend. He loved his wife, his daughters, and Jeeps, of course. We think of Norman each day as we do our best to honor his memory and vision for All Things Jeep.

After this loss, Jean’s goal was to keep All Things Jeep surviving and thriving, as Norman would have wanted. Jean partnered with a Jeep-loving entrepreneur from California who has expanded the business to include Jeep Accessories, and has worked hard to maintain the outstanding customer service we have been known for.

Today, our team of wonderful employees continue to build the best Jeep gift store in the world.


We're very lucky to employ these great people (along with several part-timers). If you call us or order with us, these are the folks that have picked, packed and shipped your order.

We are:

Norman - Our co-founder and forever the spiritual owner of All Things Jeep.

Jean - Jean, our co-founder, consults with Todd on anything she chooses. She loves seeking out those really unique products you won't find anywhere else. Jean is the creator of Go Topless Day™ which was launched in 2008.

Ana - Ana makes sure we don’t spend all our money and keeps our operations running smoothly. This enables us to get all this cool Jeep stuff in your hands as soon as possible. She’s a huge VW enthusiast, but is slowly coming around to the dark side of off-roading with Jeeps. Ana and Norman bonded early on over a shared love of hanging out in a garage talking about cars.

Angelo - Angelo began in the warehouse and currently works in product management. He’s a talented musician and his first band was called, “Don’t Feed the Hippies”…and yes, he does still have long hair.

Bill - Bill is a member of our warehouse team that works picking and packing orders and making sure your order is just perfect. When interviewed for his section here, he protested that he was just a boring guy with nothing to add here but we know that's not true. He was a small business owner himself, for over 25 years, so he brings a lot of value and wisdom to our team.

Captain - Captain is our 5 year old crazy golden retriever. He comes with us to the office most days and pretty much keeps the floors clean of any dropped food. When we need a stretch, he’s always happy to play ball with us in the back parking lot. Feel free to call Captain if you have any questions about our Jeep dog toys. He’s tried them all.

Carla - Carla works with us part time making sure our custom tire covers are exactly what you ordered. She has two little girls at home who keep her busy, so we are grateful to have her fun and feisty self here in the afternoons.

Christine - Christine is member of our customer service team and we hired her because we heard she's famous for her homemade chips and salsa. Yum! She loves to cook, garden AND she's a professional figure skater. When you speak to her, ask her about Henrietta, her pet turkey.

Chris - Chris is a new member of our customer service team and this is his first "office job" as all the other ones were outside. Sure, he might miss those jobs during the warmer months, but as the winter sets in, he'll be glad he's warm all day. If you have questions about the "hot spots" of Boston, Chris is your guy. That's where you'll find him on the weekends.

Amie - Amie is member of our customer service team and came back to Massachusetts after living all over the country. You can ask her about CA, WA, IL, NH and other assorted places. She loves the city but is happy to be back to her "country girl roots" (as she calls it.) Besides loving Jeeps and VWs, she gets her kicks live tweeting various sci-fi shows. (WOW, that's geeky!)

Dustin - Dustin began in the warehouse and moved on to product management making sure all the right specs are up on the website correctly.

Mike - Mike runs the website and makes sure all of our IT systems are up to snuff. After all, how could we ship everything so quickly if we don’t have good computer systems? Mike’s a Miami Dolphins fan, for which we try not to laugh at him too hard. Mike owns a postal Jeep that he’s restoring. He hopes to beat Todd in a drag race someday. Yeah, right!

Nick - Nick is another essential member of our warehouse team, getting the inventory just right, picking and packing your orders and working hard to delight every customer. He’s also an accomplished guitarist and ˝ of the band, the Paolilli Brothers, playing Punk meets Americana Alt-Country in and around the southern NH/central MA region.

Sam - Sam is the creative force behind our graphics team and creates our email and website images. When he's not busy spreading the message about the newest and coolest Jeep gear, Sam enjoys craft IPA beers, fishing, hunting, making music, and managing a weekly local farmer's market.

Sara - Sara is a great asset to our marketing team as well as being the fashionista in our office. Besides her work with us, Sara's cat and Game of Thrones are her life. The newest addition to her life is a '07 Jeep Patriot so we'll see what she can do on the trails with that.

Sarah - Sarah is the heart and soul of our ATJ exclusive designs. She works with the rest of team on conceptualizing all our great new designs. She has a 2012 Grand Cherokee WK2 Altitude Edition, so she makes sure we are adding plenty of new Cherokee items! She is also quite crafty, so we never know when a jar of homemade pickles or pickled jalepenos might show up! Lucky us!

Todd - Todd sets the direction of the company, runs marketing, business development and works with our awesome vendors. Todd is a huge car enthusiast and has been very busy acquiring Jeeps. His daily driver is a 2010 JK and also has collected a 1957 Willys and a 1971 Postal Jeep�so far. Needless to say, Todd’s doing a good job of honoring Norman by buying Jeeps that his wife doesn't know about.

Tony - Tony is the man with a plan when it comes to producing our custom Jeep tire covers and our cool Jeep stickers and decals. When you purchase a custom tire cover, Tony is the guy that will ensure that it turns out great. Tony's an avid sports fan and especially roots for the Golden State Warriors and San Francisco Giants. We're pretty sure that neither team would have won their recent championships without the support of Tony. We know ATJ is better off with him here too!


We accept custom orders for decals and our clothing line. We can do club shirts, hood decals, embroidered caps, etc. We think you'll like the prices we can offer on these items and our quick turnaround. Contact us at with your requests and we can provide pricing and timing.


We offer a Jeep Products Wholesale Program to qualified retail business accounts. We need an email from you that includes your request along with the full name, address, phone number and website address of your business. Please contact with your request.

Sorry. We don't have a print catalog. We update our product line so often that any catalog would get outdated pretty quickly. (We also like the idea of saving a few trees.) If you have a friend that would love to see our site, and they don't have a computer, invite them over!

PHONE: 877-249-0065
FAX: 888-395-0487
20 Mill St Suite 136
Pepperell, MA 01463

Call us. We are in the office 9AM-6PM EST and many other times as well. If you get voice mail, please leave a detailed message and we will call you back promptly.

Prices and availability of products are subject to change without notice. Any typographical, photographic or specification error in product, pricing or offers is subject to correction and will not be honored.

JEEP®, WILLYS™, AMC™, WRANGLER™, CHEROKEE™, GRAND CHEROKEE™, LIBERTY™, CJ™, YJ™, XJ™, TJ™, ZJ™, WJ™, JK™,JEEP COMMANDER™, and other names used in on this website are registered trademarks or trademarks of DaimlerChrysler or their respective owners. We are not affiliated with DaimlerChrysler or any other companies whose products or part numbers are shown here as a reference. We just love Jeeps.

Why Buy from All Things Jeep?

  • We have a 100% Happy Customer Guarantee and 1000s of really happy customers!
  • Most of our orders ship within 24 hours of being received.
  • We are a Google Trusted Store.
  • We have received the Yahoo Top Service 5 Star Award by our customers.
  • We protect your privacy, always!
  • Our site provides safe & secure shopping.
  • Our service is easy and friendly & returns and exchanges are pain-free!
  • We are Jeep® owners also. We understand! Check out our About Us!
  • Jeep Holiday Gifts...we know how to pick 'em!

  • Jeep® is a registered trademark of Chrysler LLC and is used under license. ©Chrysler LLC 2007-2017.

    We are not affiliated with Chrysler LLC, Jeep or any other companies whose products or part numbers are shown here as a reference. These terms are used for descriptive purposes only, and not to denote affiliation or connection with Chrysler LLC or Jeep.

    All Things Jeep * 20 Mill St Suite 136 * Pepperell, MA 01463 * (978) 582-6606

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